Mcfarlane Toys and Blizzard Entertainment’s Deal Makes More Favorite Action Figures Available
6.8.2023, 11:45:27 AM
80
Retailers will see more video game-inspired collectibles this autumn.
McFarlane Toys and Blizzard Entertainment have made an agreement that authorizes McFarlane to create and sell action figures that originate from Blizzard’s video games.
According to the deal, their cooperation covers various characters from World of Warcraft, Diablo, and the approaching mobile game Warcraft Arclight Rumble.
McFarlane Toys earns a good reputation for creating fandom-centric action figures originating from DC comics, sports legends, and anime heroes.
Fans now are going to welcome their favorite characters to come into this true world in form of action figures.
Recommendation
Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”
Recently, The Toy Association?, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.
Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends
On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.?
China Market Insight: Toys & Baby Products Accelerate in October as Tmall Promotion Drives Strong Demand
Shanghai, China — The China Toy & Juvenile Products Association (CTJPA) today released its latest analysis of Tmall’s October sales data, revealing significant momentum in China’s toy, trendy toy, and baby product categories. Benefiting from the pre-sales and first wave of the “Double 11” shopping festival, October has become a key indicator of consumer sentiment and product acceptance in the Chinese market.
Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.