Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”
6.3.2025, 2:44:24 PM
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Home /Media Center / Press Release / Trending Now! “Best Toys of Spring & Summer 2025 Influencer’s Pick List”
6.3.2025, 2:44:24 PM
435
Recently, The Toy Association?, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.
As Kristen Morency Goldman, Senior Director of Strategic Communications at the Toy Association, remarked:
"These toys expertly integrate entertainment and reliability, making them a top choice for content creators and modern families."

Expand imagination and play potential while laying the foundation for STEAM learning! The 16-piece set, inspired by roads, includes exclusive magnetic shapes such as quarter circles, arches, intersections, and both long and short ramps, all in sleek black. Designed to spark endless building adventures, kids can repeatedly build skateparks, tracks, domino runs, and even roller coasters.
Age: 3+

This Disney-licensed Frozen castle magnetic tile set includes 68 themed pieces, allowing kids to freely build, design, and imagine. Some tiles feature glitter for a sparkling effect that inspires creativity. The set comes with 4 reusable magnetic sticker sheets, 3 markers for decorating the castle, a storage bag, and a learning guide to enhance the play experience.
Age: 3+

A STEAM-certified small brick remote control off-road stunt racer toy that combines building fun and learning value. With 498 pieces, a motor, and a four-direction remote, kids can build a functional rescue vehicle. It offers both a guided design and the freedom for creative modifications, making it ideal for future engineers and enthusiasts of creative kids to play.
Age: 8+

This 28-piece wooden ice cream play set features a counter, multiple ice cream scoops, toppings, cones, cups, scoops, spoons, tongs, a reusable menu card, and play money. Kids can stack scoops and add toppings for a realistic experience—an excellent, screen-free gift that is safe and eco-friendly.
Age: 3+

Get ready for an exciting puzzle-matching challenge! Strategically place tiles to align edges and create chain combos. Watch as pieces slide, unlocking new match opportunities. This game tests spatial reasoning and critical thinking skills—outsmart your opponents and aim for the highest score!
Age: 8+

Kollide is a family-friendly magnetic strategy game that sharpens your skills while enhancing chess knowledge. The set includes a rope, 24 magnetic pieces, a storage bag, and instructions—perfect for fun-filled family game nights.
Age: 8+

The first stacking game played on the edge of a table, encouraging players to build outward instead of upward. A unique experience that defies gravity, combining skill and laughter. It’s a creative game perfect for kids and adults.
Age: 6+

A ride-on toy that rewrites the rules of fun! Imagine gliding like a snake, spinning like a pro—360 degrees of pure joy. Ideal for thrill-seeking adventurers and design-savvy parents. Whether cruising on sidewalks or turning heads at skate parks, Spinner X makes you a spin master. Lean forward and let the good times roll!
Age: 4+

This upgraded version of the classic '90s toy retains all the fun and adds sound effects, lights, and a digital counter. Strap the padded ring to your ankle, press the button to start, and skip away! The counter tracks each jump, while colorful lights and sound effects create an immersive experience. A blast from the past that boosts coordination and challenges kids to beat their high scores.
Age: 5+

Designed for full-speed indoor play, the patented KrunchCOR material allows kids to play anytime, anywhere—day or night, rain or shine—without breaking things.
Age: 4+

An indoor/outdoor version of the classic backyard game, featuring six glow-in-the-dark Koosh balls and a lightweight board that's easy to set up and take anywhere.
Age: 5+

Transform your pool into a vibrant coral reef! Drop the Rainbow Reef toys into the water, and watch the realistic fish swim at different speeds, making playtime and pool parties extra fun while helping kids build swimming skills.
Age: 5+

This Bluey ride-on car features show sound effects and adorable Bluey and Bingo decals. It promotes active play and gross motor development, with a horn that plays nine iconic Bluey phrases. The removable floorboard adapts as kids grow, and the comfy handle and cup holder add extra convenience.
Age: 1.5–5+


A fun, stress-relieving, and adorable Stitch-themed sticker capsule that includes 50 stickers, a clasped elastic cord, a charm tag, a collector’s book, beads, and sticky sticker collection pages.
Age: 3+

This set includes six mini Stitch figures in various outfits and accessories, like grass skirts, guitars, and exclusive cape versions, each with adorable expressions and details.
Age: 4+

This cuddly 2025 Farm Tractor, the first-ever plush in the Hess Toy Truck fleet, brings barnyard fun to little hands. It’s crafted from ultra-soft, pillow-like orange fabric, perfect for daytime adventures and nighttime cuddles. With a friendly smile and easy-to-use interactive features, it’s a beloved toy and a sweet companion for babies and toddlers.
Age: All ages

A portable open stable with extra storage compartments under the roof for small items, folding into a handy suitcase. Pair with Schleich’s realistic, detailed horse figures for immersive play.
Age: 4+

Designed for kids 1+, this colorful set features climbing, sliding, a spinning Ferris wheel, and an ice cream stand for color-sorting role play. EU-made, BPA-free, with no small parts for safe play.
Age: 1+

Each Shoulderkins? is a soft companion that magnetically attaches to your shoulder via a fabric-covered metal base, allowing these iconic characters to accompany you wherever you go.
Age: 3+

A dazzling arts-and-crafts set for kids to decorate included figurines with colorful, iridescent gems. The set includes five figurines, 12 gem colors, a gel tool, a tray, wax mat, glue, sticker sheet, and instructions.
Age: 8+

This putty changes colors with temperature—revealing seven hues in sunlight and glowing in the dark. Heat it in your hands, cool it, or leave it at room temperature to observe the magical color shifts.
Age: 3+

A palm-sized supermarket you can create! Cut out the pages to craft fun mini grocery items, from cereal boxes to soda cases, each adorned with pun-filled, quirky branding. Create up to 100 unique packages and arrange them on store shelves.
Age: 3+

This upgraded model lets anyone enjoy the classic slushie experience at home. Transform your kitchen into a frozen treat haven and cool off in style with the ICEE Slushie Machine.

A leading supplier, distributor, and manufacturer offering a range of branded and licensed products focused on providing kids with fun, affordable toys.
Age: 8+
The "2025 Spring/Summer Influencer’s Choice Toy List" highlights a core trend: consumers aren’t just buying toys—they’re investing in the full experience they offer. Whether it’s the growth fostered by STEAM toys, the family bonding sparked by outdoor toys, or the emotional connections created by IP-inspired toys, what ultimately drives market performance is a toy’s ability to become a meaningful part of family life. For industry professionals, this presents both a challenge in product development and an opportunity to move beyond price competition and build brand value. In the future, the toys that successfully balance play value, educational expectations, and emotional connections will be the next big market hits.

Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends
On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.?

Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai
On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.

How to Properly Unlock Emotional Value? Four Emerging Trends Revealed by 16 Best-Selling International MESH Toys
In recent years, the mental health challenges faced by children and adolescents have become increasingly prominent, drawing widespread societal attention. In response, the toy industry has swiftly recognized this trend and is accelerating its transformation from traditional "entertainment tools" to becoming "emotional companions" for children. Among these innovations, MESH toys have garnered significant attention and are rapidly emerging.

China Market Insight: Toys & Baby Products Accelerate in October as Tmall Promotion Drives Strong Demand
Shanghai, China — The China Toy & Juvenile Products Association (CTJPA) today released its latest analysis of Tmall’s October sales data, revealing significant momentum in China’s toy, trendy toy, and baby product categories. Benefiting from the pre-sales and first wave of the “Double 11” shopping festival, October has become a key indicator of consumer sentiment and product acceptance in the Chinese market.