Softopia believes that plush embodies life and emotion, holding boundless creative possibilities. Driven by the conviction and mission for plush, Softopia adheres to its brand ethos"Crafting Ideas, Not Just Products." Focusing on a "premium plush" product philosophy, it dedicates itself to the long-term vision of "Creating Infinite Yearning for a Better Life with Plush.” With differentiated formats and creative concepts, Softopia has developed a range of highly acclaimed plush collectible hits through innovative approaches such as mixed material pop toy and handcrafted Blind Box. Softopia launched a series of "industry-first" innovative categories including "Premium Plush Blind Box" and "Premium Plush Figure". These high-quality plush collectibles offer enhanced craftsmanship, greater innovation, stronger emotional and social value, bringing consumers a fresh and delightful experience.