Adhering to the two core philosophies of "innovation as the primary productive force" and "IP as the lifeline," SUREFUN (formerly Hi TOY) incubated the original IP matrix 「Nommi」, 「MayMei」, and 「Sunycoco」. Driven by both healing aesthetics and emotional value, we innovatively integrate Eastern cultural elements with global trends, committed to creating globally influential toy culture symbols and continuously exploring new approaches for Chinese designer toys to go global.